SEO6 min
Backlink Audit: Find and Remove Toxic Links
Learn how to audit your backlink profile, identify harmful links, and use Google's disavow tool to protect your rankings.
01.02.2026Lesen →
Blog
SEO Knowledge
and Tutorials
Practical tips, in-depth tutorials, and current strategies for better rankings and more organic traffic.
Content5 min
Content Refresh: Update Old Content for Rankings
Learn how to strategically update existing content to regain lost rankings and generate more traffic.
01.02.2026Lesen →
Technisches SEO5 min
Crawl Budget Optimization: Faster Google Indexing
Learn how to optimize your crawl budget so Google finds and indexes your most important pages. Practical tips for better rankings.
01.02.2026Lesen →
Technisches SEO6 min
Avoiding Duplicate Content: Canonical Tags Guide
Learn how duplicate content hurts your rankings and how canonical tags solve the problem. A practical guide with real-world examples.
01.02.2026Lesen →
SEO5 min
Featured Snippets: Reach Position Zero
Learn how to win featured snippets and dramatically increase your click-through rate. Strategies for paragraph, list, and table snippets.
01.02.2026Lesen →
Technisches SEO6 min
Hreflang Tags: Guide to International SEO
Learn how to implement hreflang tags correctly to help Google show the right language version to the right users.
01.02.2026Lesen →
SEO5 min
SEO Competitor Analysis: Find Keyword Opportunities
Learn how to analyze your competitors' SEO strategies and discover untapped keyword opportunities for your website.
01.02.2026Lesen →
SEO5 min
User Signals and Dwell Time: Impact on Rankings
Learn how dwell time, click-through rate, and bounce rate influence your SEO performance and how to improve these signals.
01.02.2026Lesen →
Content7 min
Video SEO: How to Rank Your Videos on Google and YouTube
Learn how to optimize videos for search engines. From titles to thumbnails to structured data – everything for better video rankings.
10.01.2026Lesen →
Conversion7 min
A/B Testing: Data-Driven Website Optimization
Learn how to properly set up, run, and analyze A/B tests. With practical examples and tips for meaningful results.
08.01.2026Lesen →
Technisches SEO7 min
SSL and HTTPS: Why Security Affects Your Rankings
Learn how SSL certificates work, why HTTPS is a ranking factor, and how to safely migrate your website while maintaining SEO.
06.01.2026Lesen →
Conversion7 min
Landing Page Optimization for More Conversions
Learn how to design landing pages that turn visitors into customers. With proven strategies for layout, copy, and call-to-action.
04.01.2026Lesen →
Technisches SEO7 min
XML Sitemap Creation and Optimization: The Complete Guide
Learn how to properly create an XML sitemap, submit it to Google, and optimize for better indexing. With practical tips and common mistakes to avoid.
02.01.2026Lesen →
Technisches SEO7 min
404 Errors and Redirects: How to Save Your Rankings
Broken links cost traffic and rankings. Learn how to find and fix 404 errors and avoid SEO damage with the right redirects.
31.12.2025Lesen →
SEO10 min
7 SEO Mistakes That Are Ruining Your Rankings
Discover the most common SEO mistakes that knock websites out of top results. With concrete solutions for immediate improvements.
31.12.2025Lesen →
SEO10 min
AI Tools for SEO 2026: ChatGPT and Claude Guide
Discover which AI tools will revolutionize your SEO work in 2026. From keyword research to content creation – practical guides for more visibility.
31.12.2025Lesen →
SEO7 min
Brand SEO: Why Your Brand Matters More in 2025
Discover why strong brands rank better on Google and how to strategically build brand signals. A practical guide for increased visibility.
31.12.2025Lesen →
Conversion7 min
Conversion Rate Optimization: More Customers
Your website has traffic but too few inquiries? Learn the proven CRO methods that measurably increase your conversion rate.
31.12.2025Lesen →
Analytics9 min
Google Analytics 4 Setup: The Complete Beginner's Guide
Learn how to properly set up, configure, and use Google Analytics 4. With practical tips for meaningful reports and data-driven decisions.
31.12.2025Lesen →
Webdesign10 min
Hero Section Design: First Impressions Count
Learn how to design a hero section that instantly convinces visitors. With concrete examples for headlines, images, and call-to-actions.
31.12.2025Lesen →
SEO10 min
Reduce Bounce Rate: How to Keep Visitors on Your Website
High bounce rate? Learn why visitors leave your site and which measures effectively improve your bounce rate for good.
31.12.2025Lesen →
SEO9 min
SEO Trends 2026: The Key Developments for Your Rankings
Which SEO strategies work in 2026? Discover the crucial trends from AI search to user signals and prepare your website for success.
31.12.2025Lesen →
Content8 min
Website Copywriting That Sells
Learn how to write compelling website copy that turns visitors into customers. With formulas, examples, and practical tips.
31.12.2025Lesen →
Technisches SEO7 min
Website Relaunch Without Losing Rankings
Planning a website relaunch? Learn how to protect your rankings and avoid common SEO mistakes that cost traffic.
31.12.2025Lesen →
SEO6 min
Link Building 2025: Strategies That Actually Work
Learn ethical and effective methods for building backlinks. From guest posts to digital PR to creative link magnets.
29.12.2025Lesen →
SEO6 min
Local SEO for Small Businesses: The Practical Guide
How to get found on Google in your region. From Google Business Profile to local keywords to reviews – everything for more local visibility.
28.12.2025Lesen →
Content6 min
Content Clusters: How to Build Topical Authority
Learn how to use the pillar-cluster strategy to establish your website as an expert source and rank for entire topic areas.
27.12.2025Lesen →
SEO5 min
Keyword Research: The Complete Beginner's Guide
Learn step by step how to find the right keywords. From idea generation through analysis to strategic selection.
26.12.2025Lesen →
SEO5 min
Mobile-First Indexing: What You Need to Know in 2025
Google primarily indexes the mobile version of your website. Learn how to optimize your site for Mobile-First and avoid common mistakes.
25.12.2025Lesen →
SEO5 min
URL Structure Optimization: SEO-Friendly URLs
Learn how to build URLs that are optimal for both Google and users. Practical tips for structure, length, and keywords.
24.12.2025Lesen →
SEO5 min
Image SEO: How to Optimize Graphics for Better Rankings
Learn how to optimize images for search engines – from alt texts to file formats to loading times. A compact guide for more traffic through image search.
23.12.2025Lesen →
SEO5 min
Internal Linking: Strengthen Your Website Structure
Learn how strategic internal links improve your SEO, distribute link equity, and guide users through your website effectively.
22.12.2025Lesen →
SEO5 min
Optimize for ChatGPT and Perplexity
Learn how your business can appear in ChatGPT and Perplexity answers. Practical measures for better visibility in AI searches.
22.12.2025Lesen →
Recht & Compliance5 min
Web Accessibility Checklist: Making Your Website Accessible
Web accessibility laws are now in effect. Check if your website is affected and implement the most important requirements yourself.
21.12.2025Lesen →
SEO6 min
Technical SEO Audit: The Complete Checklist for 2025
Check your website for technical SEO problems. From crawling to indexing to performance – systematically work through all critical points.
21.12.2025Lesen →
SEO6 min
Google Search Console: The Complete Beginner's Guide
Learn how to set up and use Google Search Console. From verification through important reports to concrete optimization measures.
20.12.2025Lesen →
SEO5 min
Zero-Click Searches: Staying Visible When Users Don't Click
Over 60 percent of all searches end without a click. Learn how to benefit from this trend and still make your brand visible.
20.12.2025Lesen →
Content5 min
Using AI Content Correctly: How to Avoid Google Penalties
Can you use ChatGPT for your texts? Learn what Google actually penalizes and how to safely integrate AI into your content workflow.
19.12.2025Lesen →
Lokales SEO5 min
Google Business Profile Posts: Local Visibility
Learn how to save time with Google Business Profile's new scheduling feature and regularly make your business visible.
18.12.2025Lesen →
Technisches SEO5 min
Schema Markup for SMBs: Setting Up FAQ and HowTo Simply
Learn how to add structured data to your website and get Rich Snippets on Google. Step-by-step guide without programming knowledge.
17.12.2025Lesen →
Lokales SEO5 min
Voice Search for Local Businesses
Optimize your website and Google Business Profile for voice search. Practical tips for local visibility with Alexa, Siri, and Google Assistant.
16.12.2025Lesen →
SEO5 min
E-E-A-T for SMBs: Create an Author Page
Show Google and visitors that real expertise stands behind your content. Practical guide to creating compelling author pages.
15.12.2025Lesen →
SEO5 min
Google AI Overviews: Get Cited in AI Answers
AI Overviews are changing Google Search. Learn how local businesses can appear in the new AI summaries and gain visibility.
14.12.2025Lesen →
Technisches SEO5 min
Optimize INP: What the New Core Web Vitals Metric Means
INP has replaced FID as a Core Web Vital. Learn what the metric measures and how to improve your website's INP value without programming knowledge.
13.12.2025Lesen →
Technisches SEO6 min
Website Speed Optimization: Core Web Vitals
Slow websites lose visitors and rankings. Learn how to reduce loading times and improve your website's Core Web Vitals.
12.12.2025Lesen →
SEO6 min
Optimize Meta Tags: Titles and Descriptions Guide
Learn how to write Title Tags and Meta Descriptions that stand out on Google and convince users to click. With concrete examples.
11.12.2025Lesen →
SEO6 min
SEO Basics 2025: What Really Matters for Better Rankings
Learn the most important SEO fundamentals that actually work in 2025. Technical SEO, content optimization, and link building explained simply.
10.12.2025Lesen →