The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you could be personally identified.

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. Their contact details can be found in the legal notice of this website.

How do we collect your data?

Your data is collected in part by you providing it to us. This may include data that you enter into a contact form, for example.

Other data is collected automatically or with your consent when you visit the website by our IT systems. This is primarily technical data (e.g., internet browser, operating system, or time of page access).

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to receive information free of charge about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances.

We host the content of our website with the following provider:

External Hosting

This website is hosted externally. The personal data collected on this website is stored on the host's servers. This may include IP addresses, contact requests, meta and communication data, contract data, contact details, names, website access, and other data generated via a website.

External hosting is carried out for the purpose of contract fulfillment towards our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of secure, fast, and efficient provision of our online services by a professional provider (Art. 6 para. 1 lit. f GDPR).

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

The responsible party for data processing on this website is:

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Unless a more specific storage period has been stated within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data.

The operator of this website (Topblog LLC) is based in the USA. Data processing therefore takes place partly in the USA. We also use tools from companies based in the USA (e.g., Google Analytics).

Data transfer to the USA is based on the EU-US Data Privacy Framework (DPF). Google LLC is certified under the DPF, which ensures an adequate level of data protection.

We point out that a level of data protection fully comparable to the EU cannot be guaranteed in the USA. By consenting to the use of analytics cookies, you agree to the transfer of data to the USA in accordance with Art. 49 para. 1 lit. a GDPR.

Our websites use so-called cookies. Cookies are small data packets and do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit. Persistent cookies remain stored on your device until you delete them yourself or automatic deletion by your web browser occurs.

Cookies can come from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and version
• Operating system used
• Referrer URL
• Hostname of the accessing computer
• Time of server request
• IP address

This data is not merged with other data sources. This data is collected on the basis of Art. 6 para. 1 lit. f GDPR.

This website uses Google Analytics 4, a web analytics service provided by Google LLC ('Google'). Google Analytics uses cookies and similar technologies that enable analysis of your use of the website.

Scope of Processing:

• IP address (anonymized)
• Pages visited and time spent
• Technical information (browser, operating system, screen resolution)
• Referrer (previous website)
• Approximate location (country/city based on IP)

Legal Basis:

The use of Google Analytics only takes place after your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG. You can revoke your consent at any time by deleting the cookies in your browser.

IP Anonymization:

We have activated IP anonymization. As a result, your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to Google servers in the USA.

Data Processing Agreement:

We have concluded a data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

For more information, please see Google's Privacy Policy.

This website uses your browser's localStorage function to store certain settings and preferences locally on your device. This data is not transmitted to our servers.

Stored Data:

• Cookie consent: Your decision regarding cookie usage
• UTM Builder history: Your recently created tracking URLs (only in the UTM Builder tool)
• Notice dismissals: Whether you have closed certain notices

Legal Basis:

The storage of this data is based on Art. 6 para. 1 lit. f GDPR (legitimate interest in website functionality) or § 25 para. 2 no. 2 TTDSG (technically necessary storage).

You can delete localStorage data at any time via your browser's developer tools or by using private/incognito mode.

If you contact us by email or phone, your inquiry including all resulting personal data (name, inquiry, email address, phone number) will be stored and processed by us for the purpose of handling your request.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR if your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest (Art. 6 para. 1 lit. f GDPR).

On our website, particularly in blog articles, we use images from Unsplash (Unsplash Inc., 500-400 rue McGill, Montreal, QC H2Y 2G1, Canada). Each time a page with Unsplash images is accessed, the following data is transmitted to Unsplash:

• IP address
• Date and time of access
• Browser type and version
• Referrer URL

Legal Basis:

The integration is based on Art. 6 para. 1 lit. f GDPR (legitimate interest in an appealing design of our website).

For more information, please see Unsplash's Privacy Policy.

This website uses fonts from Google Fonts, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Each time a page is accessed, the following data is transmitted to Google:

• IP address
• Page accessed
• Browser and operating system
• Screen resolution

Legal Basis:

The use of Google Fonts is based on Art. 6 para. 1 lit. f GDPR (legitimate interest in a uniform and appealing presentation of our website).

For more information, please see Google's Privacy Policy.

This website uses Google Maps, a mapping service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Maps is embedded to display our location. When using this feature, the following data is transmitted to Google:

• IP address
• Location data (if enabled)
• Device information and browser type
• Page accessed

Legal Basis:

The use of Google Maps is based on Art. 6 para. 1 lit. f GDPR (legitimate interest in an appealing presentation of our location and easy directions).

For more information, please see Google's Privacy Policy.

Our UTM Builder tool uses the goQR.me API (api.qrserver.com) to generate QR codes. When you create a QR code, the entered URL is transmitted to this service. The following data is processed:

• The URL to be encoded
• IP address
• Device information

Legal Basis:

The use is based on Art. 6 para. 1 lit. f GDPR (legitimate interest in providing a QR code generator as part of our free tools).

For more information, please see goQR.me.

You have the following rights with respect to your personal data:

• Right to information
• Right to rectification or deletion
• Right to restriction of processing
• Right to object to processing
• Right to data portability

You also have the right to complain to a data protection supervisory authority about our processing of your personal data.